CONSUMER BRANDS

BUILDING THE NEXT GENERATION
OF CONSUMER BRANDS.

BHG builds, owns and invests in ambitious direct-to-consumer brands. With 30+ years of experience in the consumer goods market, we combine investment capital with commercial knowledge, operational infrastructure and a global network to turn promising brands into scalable businesses.

INTRODUCE YOUR BRAND
OPERATOR-LED EXPERIENCE

EXPERIENCE 

THAT GOES BEYOND
INVESTMENT.

We understand consumer brands, because we operate them.

Alongside our own portfolio of direct-to-consumer businesses, we have worked across household names, founder-led companies and high-profile influencer brands. This experience has given us a practical understanding of what it takes to create demand, manage growth and build lasting commercial value.

We do more than provide capital. We help build the business behind the brand.

30+
YEARS

Consumer goods experience

GLOBAL
REACH

Manufacturing and product sourcing

END-TO-END
EXPERTISE

From product development to customer acquisition

GROWTH CAPABILITIES

BUILT FOR THE
REALITIES OF GROWTH.

Growing a consumer brand creates challenges at every stage. Our experience allows us to
identify those challenges early and provide practical support where it matters most.

01

Cashflow & Capital

Providing the investment and financial structure needed to support inventory, marketing

02

Manufacturing & Sourcing

Using our own manufacturing capabilities, established partner facilities and global

03

Compliance & Operations

Supporting brands through product compliance, supply-chain management, fulfilment and the operational demands created by growth.

04

Ecommerce & Acquisition

Applying extensive knowledge across ecommerce, paid media, Google, conversion, retention and customer acquisition to create more efficient growth.

INFRASTRUCTURE

AN OPERATIONAL
ADVANTAGE.

Our manufacturing facilities, international supplier relationships and global product acquisition team give our partners access to capabilities that would otherwise take years to establish.

We specialise in sourcing and developing products, negotiating commercially viable supply arrangements and creating resilient manufacturing routes. This enables brands to improve margins, protect quality and scale with greater confidence.

Infrastructure designed not simply to fund growth, but to make growth possible.

COMPLETE BRAND EXPERTISE

BUILDING HOUSEHOLD
NAMES

The strongest investment partnerships are built around shared ambition and complementary expertise.

CAPITAL & COMMERCIAL
  • ▪Investment and working capital
  • ▪Commercial and financial strategy
PRODUCT DEVELOPMENT
  • ▪Product development and innovation
  • ▪Manufacturing and global sourcing
  • ▪Fulfilment and supply-chain development
SALES & BRAND EXPOSURE
  • ▪Ecommerce and conversion
  • ▪Paid media and customer acquisition
  • ▪Retail introductions and strategic partnerships

Every business is different. Our role is to identify where our experience, network and resources can create the greatest value.

BRAND & TALENT PARTNERSHIPS

CONNECTING BRANDS
WITH INFLUENCE.

BHG operates at the intersection of sport, influence and consumer brand growth.

Through our network of athletes, influencers and direct-to-consumer businesses, we connect ambitious brands with influential individuals to create partnerships that build awareness, drive sales and create lasting commercial value.

FOR BRANDS

THE RIGHT TALENT. THE RIGHT ALIGNMENT.

We connect consumer brands with athletes and influencers whose audience, identity and values align with their products.

From ambassador campaigns and product collaborations to revenue-share and equity-led partnerships, we help create relationships designed to deliver credibility, reach and measurable growth.

EXPLORE A BRAND PARTNERSHIP
FOR ATHLETES & INFLUENCERS

OPPORTUNITIES BEYOND ENDORSEMENT.

We provide access to an established network of direct-to-consumer brands seeking credible partners.

Opportunities can extend beyond traditional paid endorsements to include collaborative product development, revenue-sharing arrangements and ownership structures that allow talent to participate in the value they help create.

JOIN OUR TALENT NETWORK
SHARED VALUE

PARTNERSHIPS BUILT AROUND GENUINE ALIGNMENT.

The strongest partnerships are built on more than visibility alone.

By working across both sides of the relationship, BHG connects the right brands with the right talent and helps structure partnerships with meaningful long-term commercial potential.

WHAT WE LOOK FOR

INVESTING
IN EMERGING
BRANDS.

BHG is actively seeking opportunities to invest in promising consumer brands with the potential to become category leaders.

We are particularly interested in businesses with a strong product, a distinctive identity, clear customer demand and founders who are ready to take the next step.

Whether a brand requires capital, improved manufacturing, stronger commercial infrastructure or access to experienced strategic support, we can provide the platform for its next stage of growth.

01

STRONG PRODUCT

02

DISTINCTIVE IDENTITY

03

CLEAR DEMAND

04

AMBITIOUS FOUNDERS

OUR PERSPECTIVE

BUILT BY OPERATORS.
BACKED BY EXPERIENCE.

We know the pressures that come with running a fast-growing 
DTC business because we have faced them ourselves.

That operator-led perspective shapes every investment we make. 
It allows us to look beyond headline numbers, understand the real potential of a business and work alongside its founders to build something stronger, more efficient and more valuable.
START A CONVERSATION

LET’S BUILD WHAT COMES NEXT.

If you are building a consumer brand with genuine potential and are looking for an investment partner who can offer more than capital, we would like to hear from you.

INTRODUCE YOUR BRAND