SPORTS INVESTMENT

SPORTS INVESTMENT

INVESTING IN THE FUTURE
OF GLOBAL SPORT.

BHG invests in entertainment & sports partnerships, platforms and commercial opportunities with the potential to engage audiences around the world.

BOXING & LONG-TERM GROWTH

A LONG-TERM
COMMITMENT
TO BOXING

BHG is transforming sports investment by bringing world-class boxing back to millions of homes worldwide. Starting with key markets across the UK, North America, and beyond, we partner with premier national broadcasters like the BBC, Fox Sports, CBC and Azteca, to return elite fight nights to free-to-air, prime-time television. By providing our athletes with multi-million-viewer platforms instead of restrictive pay-per-view models, we rapidly scale their brand recognition, maximize commercial potential, and reignite mass-market passion for the sport.

Boxing has a unique ability to create moments that transcend sport. Its combination of competition, personality, heritage and culture gives it a powerful global appeal.

Our ambition extends beyond individual events, building the infrastructure, partnerships and commercial foundations required to support the sport's continued development.

Our ambition extends beyond individual events, building the infrastructure, partnerships and commercial foundations required to support the sport's continued development.

IN PARTNERSHIP WITH

Founded by Ben Shalom, BOXXER represents a progressive and audience-focused vision for the future of boxing.

BHG is closely aligned with BOXXER's ambition to place the consumer at the centre of the sport, making world-class boxing more visible, accessible and engaging for a new generation of fans.

Supported by BOXXER's strategic relationships with major broadcast platforms, including the BBC and DAZN, the partnership combines sporting vision and audience reach with the capital, infrastructure and international network required to scale.

CAPITAL

Supporting investment, growth and major sporting opportunities.

INFRASTRUCTURE

Corporate, legal and strategic support behind events and partnerships.

GLOBAL REACH

Connecting promoters, broadcasters, sponsors and cultural partners.

CAPABILITIES

MORE THAN INVESTMENT

BHG combines financial resources, corporate infrastructure, legal expertise, strategic support and an established international network.

This allows us to support opportunities from their earliest commercial stages through to international expansion.

Investment & Capital Formation

Supporting investment and the capital structures required for growth.

Commercial Strategy

Corporate and commercial thinking designed around long-term value.

Operational Infrastructure

Legal and operational support behind events, partnerships and platforms.

Event Development

Supporting the development and expansion of major sporting opportunities.

Broadcast & Sponsorship

Creating opportunities across media, sponsorship and audience reach.

International Partnerships

Connecting promoters, investors, sponsors and cultural partners.

Athlete-Led Products

Extending opportunities beyond competition into consumer products.

Brand, Media & Culture

Building collaborations that connect sport with wider audiences.

LIVE EVENTS & TICKETING

BUILDING A DIRECT
CONNECTION TO THE FAN.

At BHG, we combine institutional capital, global distribution, and deep industry expertise to support rights holders, venues, and event promoters across the world. Building on our strong foundation in elite sports—including our strategic partnerships across premier boxing events televised on global networks such as the BBC, DAZN, and Netflix—BHG has expanded its footprint to become a major liquidity provider and ticketing partner across live sports, music, and global entertainment.

As live events scale across key international markets including the UK, the USA, Mexico, Canada, and Japan, BHG provides financial certainty, risk mitigation, and seamless ticket distribution for venue operators and promoters.

WHAT WE DO

INSTITUTIONAL TICKETING PARTNERSHIPS

Managing ticket inventory, cash flow, and box office forecasting for high-capacity stadium and arena events carries inherent commercial risk. BHG partners with promoters and venues to de-risk event lifecycles by acquiring or managing primary ticket inventory through two core models:

100% FULL-ALLOCATION ACQUISITION

For select marquee events, BHG acquires the entire inventory outright (e.g., all 70,000 seats for a major stadium show or fight night). We underwrite the box office upfront, providing promoters and rights holders with immediate capital deployment, guaranteed revenues, and complete relief from yield management pressure.

STRATEGIC PART-ALLOCATION & CONSIGNMENT

Alternatively, BHG takes a major position on tailored allocations (e.g., 10,000 tickets within a 70,000-capacity event). Through formal assignment or structured advance purchase agreements, we integrate directly with your primary ticketing schedule to underwrite high-volume seat tiers.

GLOBAL REACH
& SECONDARY
MARKET DISTRIBUTION

BHG maintains contracted partnerships with the world's leading secondary tickethub ecosystems, including StubHub and viagogo.

When BHG acquires or consigns inventory, we leverage enterprise-grade algorithmic pricing and guaranteed distribution channels across global marketplaces. This ensures:

MAXIMISED OCCUPANCY

Inventory can be positioned across markets and buyer segments according to demand.

CAPITAL CERTAINTY

Structured ticketing arrangements can provide rights holders with greater upfront revenue visibility.

GLOBAL SALES COVERAGE

Inventory can reach audiences across North America, Europe and Asia through established distribution channels.

BUILDING A DIRECT
CONNECTION TO THE FAN.

As part of our commitment to the live entertainment ecosystem,  BHG is launching a proprietary consumer-facing ticketing brand  and direct-to-consumer platform.

This platform will serve as a premier primary destination for fans to access verified, premium inventory for sports and live entertainment events globally. By uniting direct allocation access, primary box office integrations, and strategic market distribution, BHG continues to redefine how live events are financed, distributed, and experienced.

PARTNER WITH BHG

BUILT FOR THE BUSINESS BEHIND LIVE EVENTS.

Whether you are planning an arena event, managing a stadium, or looking for greater certainty around ticket inventory and distribution, BHG brings together the capital and execution capabilities required to support major live events.

DISCUSS AN OPPORTUNITY

COMMERCIAL OPPORTUNITY

BUILDING BEYOND THE EVENT

BHG works across the commercial, cultural and audience opportunities that surround major sport, helping partnerships grow beyond the moment of competition.

COMMERCIAL OPPORTUNITY01

BUILDING BEYOND THE EVENT.

The greatest sporting opportunities extend far beyond the moment of competition.

BHG works alongside promoters, broadcasters, sponsors and cultural partners to expand major events and build new commercial opportunities around them.

From athlete-led products and strategic brand partnerships to investment capital and new markets, we connect sport with media, consumer products, entertainment and culture to help create valuable long-term platforms.

AUDIENCE & ENGAGEMENT02

STRENGTHENING THE FAN EXPERIENCE

The greatest sporting opportunities extend far beyond the moment of competition.

BHG works alongside promoters, broadcasters, sponsors and cultural partners to expand major events and build new commercial opportunities around them.

GLOBAL GROWTH03

A PLATFORM FOR GLOBAL GROWTH

The greatest sporting opportunities extend far beyond the moment of competition.

BHG works alongside promoters, broadcasters, sponsors and cultural partners to expand major events and build new commercial opportunities around them.

BEYOND BOXING

A WIDER VISION
FOR SPORTS
INVESTMENT.

Our partnership with BOXXER represents the beginning of a wider commitment to sports investment.

BHG is interested in opportunities involving ambitious promoters, events, athletes, teams and sports-focused businesses with the potential to reach larger audiences and develop new commercial markets.

We look for partners with a compelling vision, strong cultural relevance and the ambition to build something with lasting value.

START A CONVERSATION

BUILDING THE NEXT ERA OF SPORT.

If you are developing a sporting platform, event, partnership or commercial opportunity and require an investment partner who can provide more than capital, we would like to hear from you.

DISCUSS AN OPPORTUNITY